Pan African Imperative
Pan-Africanism represents the aggregation of the historical, cultural and artistic legacies of Africans from past times to the present.
It is an endeavour to return to what are deemed as singular, traditional African concepts about culture, society, and values.#BuyelekhayaPanAfricanFestival
Going Back To Our Roots
Mzansi Golden Economy
- To stimulate demand
- Audience development and consumption
- Building heritage resources
- Human capital development
- Developing cultural entrepreneurs
The Mzansi Golden Economy was conceptualised precisely in recognition for the role that festivals in the arts ecology – they drive innovation, create employment opportunities and impact on local economy. Festivals are a huge driver of growth not just for the arts sector, but the economy as a whole as supported by the PricewaterhouseCoopers Entertainment Outlook, which states the worth of the South African live music industry in 2012 as R928 million, based on consumer spending on concert and festival ticket sales and merchandise.
Mzansi Golden Economy
Under this initiative, Buyel’Ekhaya Pan African Festival was identified as a flagship event of the Eastern Cape in 2015, through the attraction of diverse audiences nationally, promotion of social cohesion and job creation, a tool for sustainable growth of local and national artists, a contributor to related sectors like the hospitality, tourisms, food and beverage, and technical services sectors, and the promotion of both professional and grassroots artists.
According to the Minister of Arts and Culture, Mr Nathi Mthethwa, events are living metaphors of cosmopolitanism, where people of different walks of life, of varied cultural expressions, congregate under the same roof, eager to embrace new sounds and new ways of seeing – in this way expanding our cultural imagination, taking us beyond difference and renewing and transforming ourselves through art.
